executive officers of the company

Edward M. Krell
Chief Executive Officer
Edward M. Krell has served as our Chief Executive Officer and a director since October 2008. From August 2010 to May 2011, Mr. Krell also served as the Company’s President. From July 2008 until October 2008, Mr. Krell served as our Chief Operating Officer and from May 2007 to July 2008, Mr. Krell served as our Chief Operating Officer & Chief Financial Officer. From November 2003 to May 2007, Mr. Krell served as our Executive Vice President—Chief Financial Officer, having served as Senior Vice President—Chief Financial Officer from the time he joined us in January 2002 until November 2003. Prior to joining us, Mr. Krell served in various senior financial management positions, including having served as Chief Financial Officer of London Fog Industries, Inc., a wholesale and retail distributor of rainwear and outerwear. Mr. Krell began his career as an investment banker with Kidder, Peabody & Co. Incorporated and earned a Master of Business Administration degree from Stanford University and a Bachelor of Arts degree from Harvard University. In 2010, Mr. Krell was named Citizen of the Year by the March of Dimes, Southeast Pennsylvania Division. In 2012, Mr. Krell was honored by Dignity U Wear as one of Dignity’s Champions, for his leadership role in facilitating our partnership with this charitable organization benefitting disadvantaged women. In 2013, Mr. Krell was named SmartCEO of the Year by Philadelphia SmartCEO magazine.

Christopher F. Daniel
President
Christopher F. Daniel has served as our President since June 2011. Mr. Daniel is a seasoned apparel retail executive with over 20 years of women’s apparel merchandising experience. He most recently served as the President of Torrid®, a specialty retailer focusing on plus-sized women in their teens and twenties, from November 2006 to April 2011. Torrid is a division of Hot Topic, Inc. From September 2006 to November 2006, Mr. Daniel was Senior Vice President, Chief Merchandising Officer for Torrid and from October 2004 to August 2006, he was Vice President, General Merchandise Manager for Torrid. Prior to joining Torrid, Mr. Daniel held various merchandising positions with national department and specialty retailers including Mervyn’s®, Structure®, Charming Shoppes® and Dayton-Hudson®.

Judd P. Tirnauer
Executive Vice President & Chief Financial Officer
Judd P. Tirnauer has served as Chief Financial Officer since July 2008 and holds the additional title of Executive Vice President, which he received in November 2011. Mr. Tirnauer spearheaded a significant restructuring of the Company’s operations that included a reduction of overhead costs, resulting in the Company’s announcement in April of 2013 that it repaid the remaining $1.8mm principal amount of its debt that existed at the end of the second quarter of fiscal 2013. Also during his tenure as CFO, the Company has experienced continued profitability, taking Adjusted EBITDA from $25.5 million (4.5% of sales) in FY08 to $53.2 million (9.9% of sales) for LTM 3/31/13, and increasing its net cash (defined as cash and cash equivalents, and restricted cash collateral minus total debt) by $80.6 million since fiscal year 2008 and by $11.8 million during the past year. Along with his responsibilities as CFO, Mr. Tirnauer oversees the area of Marketing Partnerships, which earns substantial incremental revenue for the Company and advances its position as the leader in the maternity apparel space by introducing its customers to various baby and parent-related products and services offered by leading third party consumer products companies.

Mr. Tirnauer joined the Company in November 2001 as a Director of Financial Planning & Analysis, taking on several roles of increasing responsibility including Vice President—Financial Planning & Analysis, Vice President—Finance and Senior Vice President & Chief Financial Officer before assuming his current role. He has both a Masters of Business Administration degree and a Juris Doctorate legal degree, and has earned a Certified Public Accountant designation.

Ronald J. Masciantonio
Executive Vice President & Chief Administrative Officer
Ronald J. Masciantonio has served as our Executive Vice President & Chief Administrative Officer since November 2012. From November 2012 to August 2013, Mr. Masciantonio also served as our General Counsel. From November 2011 until November 2012, Mr. Masciantonio served as our Executive Vice President & General Counsel, having previously served as our Senior Vice President & General Counsel from April 2010 to November 2011, and, prior to that, as our Vice President & General Counsel from August 2006. In August 2006, Mr. Masciantonio rejoined us, after having previously served as our Assistant General Counsel from February 2004 to May 2005. From May 2005 to August 2006, Mr. Masciantonio was Assistant General Counsel, North America for Taylor Nelson Sofres, N.A., a market research company with global headquarters in London, England. Prior to joining us originally in February 2004, Mr. Masciantonio was an Associate at the law firm of Pepper Hamilton, LLP in Philadelphia, Pennsylvania from September 2001 to February 2004. Mr. Masciantonio received his Juris Doctorate legal degree from Temple University School of Law in Philadelphia, Pennsylvania.

Our executive officers are appointed annually by the Board of Directors and serve at the discretion of the Board.




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