who are we
Destination Maternity Corporation is the world’s leading maternity apparel retailer. Formerly known as Mothers Work, Inc., Destination Maternity Corporation is a publicly traded company (Nasdaq: DEST) with over $500 million in annual sales.
Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of September 30, 2013, Destination Maternity operates 1,907 retail locations, including 596 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,311 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at Kohl's® stores throughout the United States and on Kohls.com. In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. As of September 30, 2013, Destination Maternity has 143 international franchised locations, including 123 shop-in-shop locations and 20 Destination Maternity branded stores.
The Destination Maternity Corporation Home Office and Distribution Center is in Philadelphia, Pennsylvania.
Edward M. Krell
Chief Executive Officer
Christopher F. Daniel
Judd P. Tirnauer
Executive Vice President & Chief Financial Officer
Ronald J. Masciantonio
Executive Vice President & Chief Administrative Officer
KEY DATES IN DESTINATION MATERNITY CORPORATION'S HISTORY
Twenty-eight year old Rebecca Matthias started a mail-order business selling maternity apparel to other professional women who, like her, had difficulty finding appropriate maternity apparel for the office.
Mothers Work held an Initial Public Offering of its stock to help accelerate its store expansion.
A Pea in the Pod® opened its flagship store in New York City at 860 Madison Avenue.
The nation’s first Destination Maternity® superstore opened in Danbury, Connecticut. The ultimate maternity shopping experience, our superstores house both A Pea in the Pod® and Motherhood® Maternity, as well as a robust selection of products to pamper expectant moms. Our store in Danbury also contains a learning studio which offers classes, a juice bar and a relax area.
The first Edamame® Maternity Spa opened at Destination Maternity® in Charlotte, North Carolina.
In partnership with Kohl’s®, Mothers Work announced the launch of a new exclusive licensed brand, Oh Baby by Motherhood®, to the over 600 stores in which Kohl’s® carries maternity, replacing their existing maternity lines.
The world flagship Destination Maternity® opened in New York City on 57th Street and Madison Avenue as the world’s largest maternity superstore. The 10,000 square foot space offers the most extraordinary selection of maternity fashion, accessories, Edamame® Maternity Spa, a learning studio, children’s play area and a dad’s relax area.
Motherhood® Maternity launched its Canadian Web site: www.motherhoodcanada.ca. Motherhood® Maternity became the only maternity retailer in Canada offering shopping in-store and online.
Mothers Work announced a strategic restructuring and streamlining of its merchandise brands and store nameplates to improve the long-term profitability of the business. The A Pea in the Pod® brand expanded to include the Mimi Maternity merchandise assortments. The Mimi Maternity product line was re-branded under the A Pea in the Pod® brand, and the A Pea in the Pod® merchandise assortment was re-branded as A Pea in the Pod Collection™, to emphasize its exclusive designer brand positioning. Single-brand Mimi Maternity stores were renamed as A Pea in the Pod®, and multi-brand Mimi Maternity stores as Destination Maternity®.
Mothers Work announced the promotion of Ed Krell to Chief Executive Officer and member of the Company’s Board of Directors. Mr. Krell had served as a senior executive of the Company for nearly seven years, having joined Mothers Work in January 2002.
Mothers Work announced that it changed its corporate name to Destination Maternity Corporation. The corporate name change was undertaken as an extension of the Company’s previously announced strategic restructuring and streamlining of its merchandise brands and store nameplates. The Company’s ticker symbol (traded on the Nasdaq Global Market) changed from “MWRK” to “DEST” effective December 9, 2008.
The first two Motherhood® Maternity shop-in-shops opened in Mom & Me® stores in India. Mom & Me® is owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity’s exclusive franchisee in India.
A Pea in the Pod® opened its first Middle East location at the 360 Mall in South Surra, Kuwait under a multi-year franchise agreement with Multi Trend, a member of the Al-Homaizi Group. Multi Trend is Destination Maternity’s exclusive franchisee in six key markets in the Middle East: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.
Destination Maternity Corporation announced that the Two Hearts Maternity by Destination Maternity™ collection will be the exclusive maternity apparel offered in Sears® and Kmart® stores. Moms-to-be can now find the quality, style and value they have come to expect from Destination Maternity® at over 620 Sears and Kmart locations throughout the United States. Since most items are priced under $25, the partnership represents an opportunity to offer great fashion and value to Sears® and Kmart® moms-to-be.
Nicole Richie launched a 14-piece capsule collection for A Pea in the Pod®. The collection was designed to be bohemian and free-spirited, which emulates Nicole’s signature style, and tailored to fit mothers-to-be.
Destination Maternity Corporation and Macy's, Inc. announced the expansion of their maternity apparel leased department relationship. Destination Maternity® leased departments within Macy's typically carry a combination of Motherhood® Maternity branded merchandise and A Pea in the Pod® branded merchandise, which are the exclusive maternity and nursing apparel offered in Macy's locations. Consistent with the My Macy's localization approach, product assortments are tailored to each store location. Moms-to-be are able to find the quality, style and value they have come to expect from Destination Maternity® at Macy's department stores throughout the United States.
Destination Maternity® launched two new maternity lines in collaboration with Heidi Klum: LAVISH BY HEIDI KLUM™ for A Pea in the Pod®, and LOVED BY HEIDI KLUM™ for Motherhood® Maternity. The host of the popular series, Project Runway, contributed her revered industry expertise and design sensibility to two unique lines for fashion savvy moms-to-be.
Destination Maternity Corporation implemented an international franchise agreement with Agabang & Company, one of the leading retailers in South Korea. Through this franchise relationship, Destination Maternity Corporation introduced its Motherhood® Maternity, A Pea in the Pod®, and Destination Maternity® brands into South Korea.
Destination Maternity® also opened its tenth store in the Middle East through their franchisee, Multi Trend, a member of the Al Homaizi Group.
The same year, Destination Maternity Corporation completed the nationwide expansion of their maternity apparel relationship with Macy’s, Inc., allowing their great selection of maternity fashions to be available at Macy’s department stores nationwide.
Destination Maternity Corporation announced Chris Daniel as President. Mr. Daniel previously served as President of Torrid® and brought over 20 years of apparel retail experience to the company.
Jessica Simpson debuted a full line of maternity apparel through an exclusive licensing agreement between Camuto Group, the master licensee behind the Jessica Simpson® Collection, and Destination Maternity®. Jessica Simpson Maternity became exclusively available in select Motherhood® Maternity stores, Destination Maternity® stores as well as Macy’s.
Rosie Pope, star of Bravo’s Pregnant in Heels and creator of MomPrep and the Rosie Pope Maternity clothing and accessories line, debuted a capsule collection available exclusively at A Pea in the Pod® and Destination Maternity®.
Destination Maternity® also announced its new broad-based partnership with Bed Bath & Beyond, Inc. and its subsidiary, Buy Buy Baby, Inc. Motherhood® Maternity and A Pea in the Pod® branded maternity and nursing apparel will be available for sale in select Buy Buy BABY stores beginning in November 2012.
DESTINATION MATERNITY'S PRIMARY BRANDS
A Pea in the Pod® is the world’s premiere luxury maternity boutique offering a one-of-a-kind collection of both namesake-branded fashion and exclusive wears from the industry’s foremost contemporary brands. A favorite among Hollywood’s expectant celebrities, A Pea in the Pod® has dressed Jessica Simpson, Heidi Klum, Naomi Watts, Jessica Alba, Salma Hayek, Nicole Richie, Amy Adams, Busy Philipps and more. A Pea in the Pod® can be found nationwide in A Pea in the Pod® boutiques. For locations or to shop online or by phone, visit www.apeainthepod.com or call 1-877-apeapod. Like us on Facebook at facebook.com/apeainthepod and follow us on Twitter @peamaternity, Pinterest at http://pinterest.com/peamaternity and Instagram at http://instagram.com/apeainthepodmaternity.
Motherhood® Maternity Dressing over two million new moms each year, Motherhood® Maternity offers an extensive breadth of quality hot fashions at everyday low prices especially created for the young and fun expectant mom. Motherhood® Maternity can be found nationwide, in Canada, Puerto Rico and in all Destination Maternity® stores. For store locations or to shop online or by phone, visit www.motherhood.com - www.motherhoodcanada.ca or call 1-800-4mom2be. Like us on Facebook at facebook.com/motherhoodmaternity and follow us on Twitter @motherhoodmat, Pinterest at http://pinterest.com/motherhoodmat and Instagram at http://instagram.com/motherhoodmaternity.
Destination Maternity® is home to the world’s leading maternity brands, Motherhood® Maternity and A Pea in the Pod®. With an unprecedented assortment of maternity fashion, accessories, nursing apparel and skin care plus the expertise of its associates, Destination Maternity® is the ultimate resource for moms-to-be during pregnancy and beyond. For store locations or to shop online, visit www.destinationmaternity.com.
For additional information on Destination Maternity Corporation, visit the Media section at DestinationMaternityCorp.com.